Privacy Policy
At Bluevelvety, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, create an account, contact us or place an order.
Information We Collect
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Order and transaction information
- Account information
- Communications with our customer service team
- Device, browser and website usage information
- Marketing preferences
Payment information may be processed securely by our payment providers. Bluevelvety does not intentionally store complete payment-card details where these are handled directly by the relevant payment provider.
How We Use Your Information
- Process and fulfil your orders
- Arrange delivery and manage returns or refunds
- Communicate with you regarding your purchases
- Provide customer support
- Maintain and improve our website
- Prevent fraud and protect our business and customers
- Meet our legal and regulatory obligations
- Send marketing communications where permitted and in accordance with your preferences
We process personal information only where we have an appropriate lawful basis, including where processing is necessary to fulfil our contract with you, comply with a legal obligation, pursue legitimate business interests or where you have provided consent.
Sharing Your Information
Where necessary, information may be shared with trusted third parties that help us operate our business, such as payment processors, delivery providers, website and technology providers, professional advisers and marketing service providers. We do not sell your personal information.
Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, maintaining appropriate business records and meeting legal, accounting and regulatory requirements.
Your Rights
Depending on the circumstances, UK data protection law may give you rights concerning your personal information, including the right to request access, correction or deletion of your information, restrict or object to certain processing, request data portability and withdraw consent where processing is based on consent. You may also raise concerns with the UK Information Commissioner’s Office (ICO).
Cookies
Our website may use cookies and similar technologies to operate essential website functions, remember preferences, understand website usage and, where you consent, support analytics and marketing. Where required, non-essential cookies will only be used after obtaining your consent.
Security
We take reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.
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